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JS is a 360 degree agency having 18 years of experience working in the areas of events, digital marketing and creative brand solutions.

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A Starlit Night At Peshawar Zalmi Kit and Anthem Launch

Since its inception in 2015, Pakistan Super League has continued to grow over the years and has become the biggest sporting event of the country. The league gave popularity to the six franchises participating in it, thus proving itself to be the perfect medium to restore cricket both internationally and domestically in Pakistan once again. Peshawar Zalmi, one of the most loved franchises, represents the Pukhtoon community of Pakistan and gained immense popularity among the masses due to its marketing strategy and media presence.

Challenges:

The event had to be organized in a way that catered to both youth and families. It was the first time such a large scale event was being executed in the KPK Governor House so the quality of the event had to be top-notch. Peshawar Zalmi wanted the launch to reach masses both locally and internationally so the event had to be one that would be remembered by people for years to come. The crowd was larger than expected as enthusiastic youngsters swarmed into the KPK Governor House. Their love for the cricket stars and artists was unmatched which made crowd management a difficult task for us.

Success Story:

JS Events partnered with Peshawar Zalmi to execute a larger than life event for all Zalmi fans in Peshawar which consisted of their kit and anthem launch ceremony. Rock and Pop music paired with Pakistan’s most favorite sport; Cricket energized the crowd and gave Peshawar a night to remember which was talked about for days. Such a large scale event was being held at the KPK Governor House for the first time so it was being looked forward by everyone in Peshawar. The launch was attended by more than 8000 people which included families, government officials and youth. Artists including Khumariyan, Sahir Ali Bagga, Zeek Afridi and Gul Panna enlivened the crowd and got them singing along to the tunes of their mesmerizing performances. The event further gained momentum when celebrities like Hamza Ali Abbasi and the Peshawar Zalmi squad led by their much loved captain, Darren Sammy made an appearance to interact with their fans. The presence of twenty-five stalls of different food chains paired with celebrities and great music was an exciting experience for cricket fans in Peshawar and seamless execution made it a huge success.