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JS is a 360 degree agency having 18 years of experience working in the areas of events, digital marketing and creative brand solutions.


Haier Brand Seminar 2020: A resounding launch of a new age technology

Smart, Leading and Winning; this year’s theme for Haier’s Brand Seminar perfectly correlates with their innovative approach when it comes to new product launches. After successfully executing the Haier Brand Seminar in 2019, this year Haier and JS Events got together yet again to organize the first ever brand and sales seminar which displayed 350 innovative products in an opulent experiential zone and brought to light the technological advances the brand has made when it comes to home appliances. Not only that, this year’s sales seminar proved to be highly advantageous to the dealers as the ‘Smart Home’ feature and top-notch services ensured that the products were available throughout to the dealers and the delivery was time efficient.    

Success Story:

Haier Brand Seminar 2020, organized by JS Events, took place on the 8th and 9th of January, 2020 at Pearl Continental Hotel which was attended by more than 1500 people who came together to celebrate Haier’s phenomenal success as a brand. The strategically designed experience zone displayed Haier’s Smart Home in a way that highlighted every products key features and usefulness to households.

Haier and Peshawar Zalmi revealed the kit for season 5 of Pakistan Super League:

Another highlight of the Brand Seminar was the presence of Peshawar Zalmi players who are much loved by the nation. Haier and Peshawar Zalmi revealed the kit for season 5 of Pakistan Super League in the presence of print and electronic media. The Zalmi stars interacted with the media present and applauded Haier’s efforts of maintaining its number one rank in the field of home appliances globally.

A breakthrough marketing strategy:

The event gained a lot of eyeballs digitally as well. A breakthrough Tik Tok marketing strategy was implemented which brought together some of the most influential TikTokers of Pakistan, who created and promoted content for Haier efficiently through their social media channels. As a result of this campaign, Haier was able to take its impression count to more than 120 million.

The eventful night ended on a high note as Ali Sethi with his melodious voice energized the crowd and gave a perfect end to a successful brand seminar.